A Late Encounter with the Enemy by Flannery OConnor

An analysis of this short story that delves into questions of truth and illusion and how people prefer to live by illusion when the truth is too prosaic. This paper examines this short story and delves into questions of history, the meaning of history, the meaning of time, the way human beings shape their lives from whatever material they can find or assume, the way society at large reacts to certain events and the void that often exists at the center of a family. The story revolves around a grandfather and his granddaughter who both need some glorious past to justify their existence. The paper describes the two characters as well as the other characters that appear in the book. The paper analyzes the themes found in the story. Flannery OConnor develops her story using a comic tone and building on a series of ironies around the distinction between reality and illusion in terms of the glories of the Old South and those in the present who need some glorious past to justify their existence.The story involves two major characters and several peripheral characters, but only the two major characters are developed in any significant degree.

Compare and contrast the marketing strategies of two companies Essay - 1

Compare and contrast the marketing strategies of two companies - Essay Example Nike is a major sports brand in the United States that manufactures different types of sports gears and equipment. The name is the most popular brand in terms of sports shoes and apparels. Nike has created a major loyalty base around the world, especially due to its trend setting marketing and advertising campaigns, as well as the number of sports stars it occasionally ropes in to endorse its products. The company sells its products through various retailers – both online and offline – along with the exclusive brand stores of Nike. Apart from selling sports related products the company sponsors many high profile athletes and teams in various sports. Most of the time where Starbucks Coffee formulates its marketing strategy is in the Service phase of the product life cycle. However, their marketing strategy also targets the market during the Realize phase where they produce and deliver the best coffee possible to their customers. When looking into the marketing strategy of Nike they mostly formulate their marketing strategy during the Realize phase in which they manufacture the products and try to capture the market by selling their innovation in the market (Armstrong et al., 2012). The main method that Starbucks Coffee applies to its marketing strategy is to advertise their brand through their own products like t-shirts, coffee mugs that their regular customers purchase. On the other hand the advertising methodology of Nike is exclusively through print media and sometimes through electronic or digital media as well. The early advertising of Nike was mainly focused on the new shoes that it released and the message of the advertisement showed the benefits of various shoes like basketball, tennis and running shoes. While formulating the marketing strategy Nike made effective use of television as they believe it to be the most powerful medium of information and commercial. The TV commercials of Nike make a viewer feel the necessity of the product

Think and Grow Rich Essay Example | Topics and Well Written Essays - 1000 words

Think and Grow Rich - Essay Example According to the research findings general or specialised knowledge cannot be weighed in the scale of monetary achievements. The worth of knowledge should not be quantified in terms of money. For example, let us compare two students who have done post-graduation in Economics that is to say they have specialised knowledge of Economics. Is it correct to assume that they should earn equal amount of money, just because their level of education is equal? One of them may choose to join the banking industry and the other one may prefer the teaching job. There can be substantial difference in their monthly compensation. On this count, it is incorrect to draw the conclusion that the banking job is better than the teaching job. The inclination of an individual to take up the job and one’s internal satisfaction has lots of significance. Acquisition of knowledge, aggrandisement and accumulation of wealth cannot be weighed in the same scale. Hill argues that â€Å"knowledge will not attra ct money, unless it is organised, and intelligently directed, through practical plans of action to the definite end of accumulation of money.† Now, who said knowledge has to attract money? An individual with absolutely no skill may suddenly become a rich on winning a lottery. Acquisition of knowledge and acquisition of wealth need to be understood in the correct perspective. They are two independent propositions and need not have beneficial influence on each other in all contexts. 3. With the second part of the quote, â€Å"An educated man is one who has so developed the faculties of his mind that he may acquire anything he wants, or its equivalent, without violating the rights of others," Hill hits the mark. For example one can earn money with hard work. But this is a limited and restrictive approach. One can earn more money by working intelligently, meaning thereby by directing men under him to work by applying certain methods and procedures of work and just involve in the supervision part of it. Such an individual is working in principle, without actually working, because directing and inspiring others to work and earn profits is also part of the work. Knowledge need not be in the possession of the man who accumulates the fortune. For example a contractor’s knowledge is in getting the assignment of contract done through may be hundreds or thousands of workers he employs for the purpose in view. He does not do the work by himself nor is it possible to do and complete such a herculean task by one’s own physical efforts. Certain candidates are being interviewed for the post of Human Resources Development Manager. Questions like, â€Å"Who is the Finance Minister of Pakistan?† â€Å"Who is the Commander-in-Chief of the Army in Iran?† â€Å"Who is the Governor of Reserve Bank of India† are asked to the candidates and the Chairman of the Board of Selection expresses poor opinion of the candidates when they fail to answer such questions. In fact, why should the candidates know the answer to such silly questions? If by chance, one of the candidates answers one or two questions